Karma Launches Natural Energy Water, Powered by Kyowa USA’s Cognizin®

Revolutionary Beverage Fuses Natural Energy and Enhanced Cognitive Function with Patented Push Cap Technology

Pittsford, NY (October 2, 2023)– Karma Water, a transformative health and wellness water, proudly introduces Karma Energy Water, the latest addition to their esteemed beverage portfolio. Crafted in collaboration with Kyowa USA, a

leading global ingredient manufacturer, Karma Energy Water marries the invigorating power of 150mg of

natural caffeine with Kyowa USA’s clinically studied brain health ingredient Cognizin® Citicoline. Engineered with Karma's proprietary Push Cap, this innovative technology protects the active nutrients until seconds before consumption to ensure optimal potency, creating a one-of-a-kind product for consumers.

Recognized as a pioneer in the energy drink category, Karma Water CEO, CJ Rapp, successfully brought Jolt Cola to the market in the mid-1980s, effectively founding the energy drink category. Through the launch of Karma Energy, Rapp returns to these roots with the modern consumer in mind. “Karma Energy Water represents a transformative leap in the sector as over the past three decades, consumer preferences have markedly evolved, with a growing demand for healthier energy options grounded in scientific nutrition,” said Rapp. “Today's consumers are not only seeking physical alertness but also enhanced mental clarity.”

In response to these changing needs, Karma Energy harnesses the natural power of green tea extract and Cognizin® for cognitive nutrition, redefining the landscape of traditional energy drinks. Diverging from other health-conscious energy drinks, Karma Energy Water takes a firm stance against artificial and/or processed sweeteners such as sucralose and erythritol, as well as artificial colors, flavors, and preservatives. This unwavering dedication to clean ingredients culminates in a genuinely natural product, filling a notable gap in the U.S energy drink market which is expected to reach $42.9B by 2030.

Karma Energy Water stands out with its distinctive Push Cap, preserving active components for maximum effectiveness and optimal nutrition. It combines 150mg of natural caffeine sourced from green tea and B-Complex vitamins, plus a blend of nootropics, adaptogens, and essential nutrients, providing a sustained, healthier energy boost. The standout ingredient, Cognizin® Citicoline, is supported by steadfast clinical research that supports enhancing alertness and cognitive function. Karma's unique formulation offers an unparalleled combination of energy and mental clarity, addressing the multifaceted needs of the modern consumer.

"Every bottle of Karma is packed with unprecedented levels of active ingredients, which are then made more effective by our patented Push Cap technology,” said Jeff Platt, president of Karma Water. “In contrast, pre-mixed drinks often fall short on their promise due to ingredient degradation."

Karma’s expansion and growth continues to be fueled by a collaborative relationship with Constellation Brands Ventures. As the beverage landscape evolves, so does Constellation’s interest in disruptive brands having a dynamic point of difference.

Karma Energy Water will be available in five natural flavors: Raspberry Peach, Melon Dragonfruit, Blueberry Watermelon, Orange Mango and Pineapple Coconut.

Karma Water is naturally sweetened, vegan, non-GMO and free of preservatives, gluten and lactose, and is available in retail stores nationwide and online at www.drinkkarma.com.


About Karma Water:
Karma Culture LLC, based in Pittsford, N.Y., is a manufacturer of Karma® Water, a naturally enhanced, flavored water that uses patented Karma Push Cap Technology to store key active ingredients at optimal potency until seconds before consumption. Founded in 2011, the company’s Karma® Water provides unprecedented levels of vitamins, probiotics and antioxidants and is #1 for immune support. The brand includes three distinct product lines-Karma Energy Water, Karma Probiotic Water and Karma CBD Water- each meticulously formulated to deliver distinct wellness benefits. Karma® Water is distributed nationally in Walmart, Target, Wegmans & Amazon. For more information on Karma Water, visit www.drinkkarma.com.

About Kyowa USA:
Kyowa Hakko U.S.A., Inc. is the North and South American office for KYOWA HAKKO BIO CO., LTD., an international ingredients manufacturer whose primary goal is to provide health solutions that support optimal health for improved quality of life. Pioneers in the development and application of patented fermentation technology, Kyowa’s ingredients meet the most demanding quality assurance standards currently in place within the U.S. dietary supplement, health food, cosmetic and pharmaceuticals industries. Kyowa Hakko U.S.A. represents a line of well-researched, branded ingredients and an extensive line of quality-assured, ultra-pure amino acids and related compounds. For more information, visit www.kyowa-usa.com

Press Contact:
Kelley Bridenbaugh
Marketing Manager
585-218-0022 ext. 104

For more information about Constellation Brands, visit Cbrands.com Press inquiries pertaining to Constellation Brands, contact Alicia Nestle at alicia.nestle@cbrands.com

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